
The GREENCOOP Project (https://www.lifewatch.eu/greencoop) is designed to revitalise rural areas, by integrating Agroecology and Digital Innovations (ADIs), into novel Rural Communities Business Models (RCBMs). The project started at the end of 2025 and will last for 4 years, bringing together Living Labs from Europe and China into a hybrid network of Rural Innovation Business Communities.
The main ambition of GREENCOOP is to foster the agroecology and digital transition of EU and China farm systems, and use the RCBMs to integrate, interconnect, and make them adaptable to different contexts, boosting and accelerating the adoption rates of ADIs by farmers within the new RCBM.
LifeWatch ERIC leads Work Package 2, with the objective to diagnose the territory, design the Agroecological Digital Demonstrators and generate a data infrastructure that integrates information from the ADIs.
Iria Soto, Senior Scientific Manager at LifeWatch ERIC, has recently talked about this in a short interview published by GREENCOOP: watch the video here!